Frontier Airlines has launched its 2026 GoWild Summer Pass at an introductory price of $199, offering more than five months of unlimited flights through a limited-time early purchase window before the price increases. The pass covers Frontier’s network including Florida, the Rocky Mountains, Las Vegas, and other destinations. The GoWild pass is a product that works as a revenue tool and a marketing tool simultaneously. At $199, Frontier is selling inventory it might otherwise leave empty—ultra-low-cost carriers operate on unit economics where load factor optimization is paramount, and a pass holder filling a seat that would otherwise fly empty costs the airline very little in marginal terms.