Red Lobster has revived its Endless Shrimp promotion starting April 20, offering five dishes including a new addition alongside returning classics—responding to what the brand describes as sustained demand from its customer base. The promotion is positioned as limited-time only. The return of Endless Shrimp carries some institutional weight for Red Lobster: the promotion was directly implicated in the chain’s 2023 financial difficulties, when it was converted to a permanent menu item and contributed to significant losses before the company filed for bankruptcy.