Target Announces 2026 Bullseye Builds, Investing $1 Million in 13 Community Spaces

Target has unveiled its 2026 Bullseye Builds initiative, committing $1 million and volunteer labor from its team members to revitalize 13 community spaces in neighborhoods where the company operates. Projects are developed in partnership with local nonprofits and shaped by community-identified needs rather than a standardized template.

Bullseye Builds is five years into its run, which gives it enough institutional history to evaluate as more than a one-off goodwill gesture. The community-input model—designing around needs identified by residents rather than imposing a generic park or mural—reflects a more sophisticated approach to corporate community investment than philanthropic checkwriting, and it generates meaningful local media and employee engagement in return. For Target, which competes in physical retail markets where local goodwill has tangible value in zoning and planning decisions, the initiative earns returns that are difficult to quantify but real. Thirteen sites for $1 million works out to roughly $77,000 per project, modest enough that the volunteer component is genuinely necessary rather than ceremonial.

• retail
• Target
• community investment
• corporate social responsibility
• volunteerism